The Ground
overview
The Ground is a Willamette Valley ecosystem of farms, food, lodging, and events where we developed a cohesive brand framework — organizing its many offerings into a unified identity and extending it across signage, print, digital, and eight miles of trail wayfinding.
Services
Brand Strategy & Identity
Campaigns
Collateral Materials
Environmental Design
Marketing Strategy
Signage & Wayfinding
Website
Project Team
Creative Director: Jennifer Bryan
Content Strategist: Jamie Bourgidu
Art Director / Lead Designer: Danielle Breck
Senior Designers: Keri Bonn, Bre Tauscher
Junior Designer: Nathan Bergfelt
Designed under the direction of Think Joule.
Project partners
AJ Meeker: Photography
Gregor Halenda: Photography
Awards
Indigo Awards 2024
Gold in Branding for Hotels & Resorts; Silver in Branding for Travel; Silver in Logos for; Silver in Branding; Silver in Illustration; Silver in Integrated Graphic Design; Silver in Promotional Materials; Bronze in Poster and Brochure Design